In inboxes
Offers, approvals and updates sit in one person's email. Everyone else asks them where things are at.
Your business runs on spreadsheets and memory. bliq it.
One system for your whole team, with AI that does the admin. Built by people who have done the job.
Bliq is a Brisbane based company that builds custom business automation and AI systems for medium to large businesses. Founded by Arif Memis and Ash Semitecolos.
Where does the time go?
Most growing businesses don't have a people problem. They have a system problem. The work is spread across inboxes, spreadsheets and old apps that don't talk to each other, so the same numbers get retyped and one person ends up holding the status of everything.
In spreadsheets nobody trusts
Five versions of the same numbers, retyped by hand every month, checked by someone senior.
In an app someone built years ago
It still works, just. It's slow, it feeds nothing else, and the person who built it has moved on.
What does Bliq build?
We build one system around how your team already works. It holds your data in one place, gives each role its own view, and uses AI to read, draft, flag and route the admin in between. It connects to the software you keep and replaces the spreadsheets and old apps that slow your team down.
Operations and workflows
Jobs, approvals and handovers in one place, with the next action always visible.
Reports that write themselves
Monthly, board and owner reports drafted in your own words from live data.
Documents and invoices, read for you
AI reads the PDF, pulls the numbers and files them where they belong.
Pipelines and CRM
Every deal, enquiry and follow up tracked without anyone typing a status update.
Compliance built in
Obligations, expiries and audit trails tracked from day one, not bolted on.
Connected to what you keep
We design around the systems that work, like your accounting and Microsoft 365.
How does it work?
You pay for one phase. We prove it works. Then you decide on the next. It starts with Discovery, where we meet every person who touches the process, and it gives you a blueprint that is yours to keep, whoever builds it.
01 · Discovery
We meet every person
- One to two days with your team
- 45 to 60 minutes with each person who touches the process
02 · Blueprint
You get the plan
- A module map, data design and phased roadmap
- Yours to keep, whoever builds it
03 · Build
One phase at a time
- Each phase scoped and priced before it starts
- You approve it, we build it
04 · Run
It keeps improving
- We stay on to support what we built
- The next phase starts when you're ready
Who will I be dealing with?
You always deal with the owners of Bliq. The people in the first meeting are the people accountable for the build, from Discovery through to the system running in your business. There is no hand off to a sales team or a ticket queue.
Arif Memis
Co-founder
Arif Memis has spent a career on the operator's side. Arif founded and ran a hospitality group, negotiates retail and QSR leases for a living, and holds a construction economics degree. Bliq began as the tool Arif built at Leasewise to stop chasing status updates. Today Arif leads operations and client work.
Ash Semitecolos
Co-founder
Ash Semitecolos is an AI specialist and the architect behind every Bliq build. Ash has spent more than 15 years in hospitality technology, ran a cafe business, worked at the Commonwealth Bank and built Kelari, a household food management app, from the ground up. Ash pairs the technical side with business sense, so every system holds up in a real business.
Off the shelf, a consultancy, or Bliq?
Off the shelf software makes you work its way. A large consultancy starts with a long report. We build around how your team already works, one phase at a time, and you keep the blueprint whichever way you go. Here is how the three compare.
| Off the shelf software | Large consultancy | Bliq | |
|---|---|---|---|
| Fits how you work | You change to fit it | After a long report | Built around your team |
| Who you deal with | A support queue | A partner, then a junior team | The owners, start to finish |
| How you commit | A subscription that grows with you | A large engagement up front | One phase at a time |
| What you keep | Nothing if you leave | The report | The blueprint, whoever builds it |
| AI | On the roadmap | A strategy deck | Running in your workflow |
Common questions
What does Bliq do?
Bliq is a Brisbane based company that builds custom business automation and AI systems for medium to large businesses. Founded by Arif Memis and Ash Semitecolos. We put your data in one system, give each role its own view, and use AI to read documents, draft reports and route the admin, one phase at a time.
Who is Bliq for?
Businesses with enough people and systems to feel the mess, usually 20 people or more, in any sector. If your team retypes the same numbers into three tools, or one person holds the status of everything, we can help. Smaller businesses are welcome to ask, and we will tell you straight if off the shelf would do.
How much does it cost?
Every build is different, so we do not publish a price list. Each phase is scoped and priced before it starts, and nothing is built until you approve it. Discovery comes first and ends with a blueprint you keep, whoever builds it.
Is it safe to let AI work on our business?
AI drafts and sorts, and people decide. Which steps need a person to sign off is agreed workflow by workflow, before anything goes live. Your data stays in systems you control, and before we start we tell you plainly where it will be stored for your build.